Serif

Serif

Serif typefaces feature small decorative strokes (serifs) at the ends of letterforms. They convey tradition, authority, and elegance. Widely used in print media, books, and formal documents.

Libre Baskerville

The quick brown fox jumps over the lazy dog

Playfair Display

The quick brown fox jumps over the lazy dog

Key Characteristics

  • Small strokes at the end of characters
  • High readability in long-form text
  • Varied stroke weight (thick-thin contrast)

Best For

Books, newspapers, academic papers, editorial, luxury branding

Sans-Serif

Sans-Serif

Sans-serif typefaces lack the decorative strokes of serifs. They project a clean, modern, and minimal aesthetic. They dominate digital design due to their excellent screen readability.

Open Sans

The quick brown fox jumps over the lazy dog

Roboto

The quick brown fox jumps over the lazy dog

Key Characteristics

  • No decorative strokes
  • Uniform stroke weight
  • Clean, geometric forms

Best For

Websites, mobile apps, tech branding, UI design, signage

Slab Serif

Slab Serif

Slab serifs feature thick, block-like serifs with minimal or no bracketing. They feel bold, confident, and sturdy. Originally designed for posters and headlines, they now see wide use in branding.

Roboto Slab

The quick brown fox jumps over the lazy dog

Key Characteristics

  • Thick, rectangular serifs
  • Even stroke weight
  • Strong visual presence

Best For

Headlines, logos, posters, editorial, bold branding

Script

Script

Script typefaces mimic handwriting or calligraphy. They range from formal and elegant to casual and playful. Best used sparingly for accents, logos, or invitations—never for body text.

Great Vibes

The quick brown fox jumps over the lazy dog

Pacifico

The quick brown fox jumps over the lazy dog

Key Characteristics

  • Connected or semi-connected letterforms
  • Flowing, organic curves
  • Varied weight and slant

Best For

Wedding invitations, logos, greeting cards, luxury packaging, accents

Display

Display / Decorative

Display typefaces are designed to catch the eye at large sizes. They are expressive, unique, and full of personality. Not suitable for body text, they shine in headlines, posters, and branding.

Abril Fatface

The quick brown fox jumps over the lazy dog

Lobster

The quick brown fox jumps over the lazy dog

Key Characteristics

  • Highly stylized and unique
  • Best at large sizes (36px+)
  • Strong personality and mood

Best For

Posters, headlines, logos, album covers, event branding

Monospace

Monospace

Monospace typefaces give every character the same horizontal width. Originally designed for typewriters and early computers, they are now essential for code editors and technical documentation.

Fira Code

The quick brown fox jumps over the lazy dog

Space Mono

The quick brown fox jumps over the lazy dog

Key Characteristics

  • Equal character widths
  • Tabular alignment
  • Technical, systematic feel

Best For

Code editors, terminal UIs, data tables, technical documentation, retro design